Here Are The Features You'll Get When You Become A
Hot-Response User!!!

Main System Features

• Instant Reply Message Followed By An Unlimited Number of Email Follow-Ups
• Sign Up for UNLIMITED FREE Accounts
• No Knowledge Of HTML, or programming is required
• Unlimited Number of Opt-In Leads and Message Length
• Broadcast Mail Capability (PRO ONLY)
• Personalization Features: First Name, Last Name, Email and full Date Customization Available for FREE and PRO accounts
• Graphical Account Statistics Updated In "Real Time"
• Easy To Navigate, Elegant Control Panel
• FREE Customer Support (PRO only)
• 24 / 7 Access To Your Account
• Access Your Account From Anywhere In The World 24/7 - It is Web Based!
• Export Your database any time, anywhere for import into other applications

Prospect / Opt-In Features

• Your Leads can Opt In Via Email Or Web Based HTML Forms.
• You can Track Where Every Lead Came From
• Export Your Mailing List So That You Can Import It Into Other Applications
• You'll Receive an Email Notice Each Time A Lead Opts In
• You Can Forward Inquiries from Your Prospects to The Email Address of Your Choice
• 24/7 Access to Your Own Database of Opt-In Leads)
• Our System Checks For Undeliverable Addresses and Deletes Them From Your Database as Soon As they Are Detected
• Automatic Removal of Duplicates on Your Mailing List, To Keep the List Clean (no single email address may sign up twice for the same mailings)
• Your Prospects Can Remove Themselves At Anytime-With One Click, But You Still Keep the Address on File
• You Can Remove Prospects At Any Time Through Your Personalized Control Panel
• See Exactly When Your Prospects Signed Up or Opted Out, and See Which Messages They Have Already Gotten
• View Your Opt-In List in Several Different Ways-The Entire List, By Date Range, By Opt In or By Opt Out

Auto-Response Follow Up Message Features

• All Instant Reply and Follow Up Messages can be Personalized with Firstname, Lastname, Email Address, Current Month, Day, Weekday, Year and Future Dates as well
• Your Emails Can Be Sent Either as Plain Text or HTML
• Safe "HTML" Mail Feature. Hot-Response will detect if the recipients mail viewer can read HTML. If he can, he'll see your HTML mail message. If not, we'll automatically convert your mail to plain text so he does not see HTML code.
• Unlimited Number of Opt-In Leads and Message Length
• Your Messages are Ready Immediately After You Set Them Up
• Update, Add or Edit Your Follow Up Messages 24/7

Broadcast Email Features

• Send Email Broadcasts To Your Mailing List with 24 Hour Delivery, or Schedule Them for Automatic Delivery on a Future Date
• Selective broadcast allows you to send to Send To Just Part Of Your List
• Edit, Reschedule or Cancel Broadcasts Any Time
• View Past Broadcasts We'll keep them on file for you.

Customer Support Features

• FREE Email and Phone Customer Support (Pro Only)
• Automatic, Instant Password Retrieval Via Email
• Update Your Own account Information Through Your Control Panel
• Contact Our Support Team If You Have Questions

Tracking / Statistical Features

• Set Up up to 10 Different Email Aliases to Track Your Ads-See Where Inquiries Came From. Our Alias Notepad allows you To Leave Comments So You Can Remember Where You Use Each Alias
• Colored Bar Graphs Show You Which Ads Are Pulling The Most Inquiries by number as well as percentage-and are Updated In Real Time as The Inquiries Come In
• View Tracking By Which Email Aliases are Pulling Responses and Which HTML Forms Are Pulling Responses
• View Totals of How many leads have opted in (updated in real time)
• View how many follow-up Responses have been sent by your hot-responder (also updated in real time)
• FREE HTML Form Submission Code to Cut and Paste in Your Own Web Pages
• Full Tracking of HTML Forms-See Who Signed Up From Which Web Page, and When.
• Unlimited Number Of HTML Forms-We will Track All Pages On Which the Same Form Resides
• You'll Receive Weekly Logs of Your Hot-Responders Activity-You'll See Which Emails Were Sent To Whom That Past Week, To See How Exactly Effectively Your Hot-Responder Is Working For You

Email Follow-Up Personalization Features

• Include Your Prospect's First Name, Last Name and Email Address in Your Follow Ups
• Include current Weekday, Month, Day, Year in messages
• Special "Urgency Creator" allows you to include a future date which will be displayed in the "Weekday, Month Day, Year" format . For example if mail is delivered on Saturday June 15, 2002 you can easily add 2 days to the delivery date. It would read "Order By Monday June 17, 2002 and receiveŠ"
• Auto-Capitalization Correction for Prospect's Names In Case Of Typos
• You Can Set the Default Greeting-for when a Name Is Not Provided
• Reove Link is Personallized, so That User Can Remove In One Click
• Test Messages Feature Allows You To Send Yourself all of Your Emails, so You Can See Them In A Real Email Program (We recommend testing in several)

Anti-Spam Features

Any Form of Unsolicited Commercial Email is Spam. Once You Do It it is Too Late. Here's How You'll Be Protected as a Marketer Through Hot-Response.com:

• Other Autoresponder Services Will Actually Let You Spam through their servers and Won't Let You Know You Are Spamming Until it's Too Late and Your Account Gets Dropped! (and after you already paid)
• Your List and All lists on Hot-Response are 100% opt-in-Which Means That This System is Spam - Compliant,
• Because there Is Nothing For Us To Hide We Will Not Be Disappearing and Can Be Reached By You, Anytime
• Each Response Email shows the Prospect His Own IP, and the Date and Time From Where He Signed Up As a Reminder To Him
• The 'Invite Prospect' Feature Allows You To Reach Out To Prospects To Join Your List in a Courteous, Non-Advertising Manner)
• We'll keep records of Exactly When and How Each User Opted In, and Will Be able To Prove That Every Address is A Legitimate Opt-In, Should a Spam Issue Arise

Other Features

• Instant Reply Message Followed By An Unlimited Number of Email Follow-Ups
• Sign Up for UNLIMITED FREE Accounts
• No Knowledge Of HTML, or programming is required
• Unlimited Number of Opt-In Leads and Message Length
• Broadcast Mail Capability (PRO ONLY)
• First Name, Last Name and Email Personalization Features (Date coming soon )
• Graphical Account Statistics Updated In "Real Time"
• Easy To Navigate, Elegant Control Panel
• FREE Customer Support (PRO only)
• 24 / 7 Access To Your Account
• Access Your Account From Anywhere In The World 24/7 - It is Web Based!
• Export Your database any time, anywhere for import into other applications